AdaptiveBlue: The 5 Types of Semantic Applications: Part 1 - Semantic Search
Marc
· 1 year ago
Google is already doing this more and more. If you do a search for iron man the first result is a custom threatre search box, then wikipedia, imdb, news results with context, a youtube link/screenshot and the last result a book search.
So, while the many semantic enabled search engines out there keep moving forward Google will move along at a slower pace, but, wll still move int he right direction. One problem will be them not favoring their own products in the search results (youtube, news, booksearch etc). If the first 10 results are semantic enabled results but most of them point to Google properties then that would be worrysome, or, opportunity for an alternative depending on how you look at it.
Fraser
· 1 year ago
Yes, Google and other search engines are doing a nice job providing contextual search results. In fact, Yahoo's search initiative, Search Monkey, is about leveraging semantics to return a better UI around the search results rather than adding to the result set.
They're also good when the context is quasi provided by the individual doing the search. When searching for a stock symbol - say aapl - they nicely return a chart and trading data.
However, look at the results that are returned when you search Powerset for Iron Man. Better yet, look at the UI that's returned with the results. It allows you to toggle between the comic, the film, the song, etc. And it then pages in the relevant info for you. And remember, this is just based on data from Wikipedia.
Clicking through to the Iron Man (film) link again shows a nice UI experience with the right-hand navigator that recognizes you're looking at a film and provides a beneficial way to interact with the results.
By the way, how does Google identify which movie gets that UI for the results? It appears that older movies are treated similarly to standard searches.
Mark Neigh
· 1 year ago
Fraser, Thanks again for the enlightening session on the semantic Web. I'm curious what lay Web content creators can do to help? Does tagging add to the tapestry of potential semantic data? Is there an easy way to better usher the semantic Web?
Fraser
· 1 year ago
Hi Mark, glad you found the session constructive! Any time you can introduce meta data into content that you publish you're helping to take a step closer towards realizing the potential of semantic apps.
Tagging, AB Meta, Microformats, and all other forms of meta information help make your content richer. And that richness will be usable by someone doing something to bring context to the web.
The question right now though is what's the direct incentive for content creators to do this? Always a difficult thing to answer and show that benefit > effort.
All Comments
So, while the many semantic enabled search engines out there keep moving forward Google will move along at a slower pace, but, wll still move int he right direction. One problem will be them not favoring their own products in the search results (youtube, news, booksearch etc). If the first 10 results are semantic enabled results but most of them point to Google properties then that would be worrysome, or, opportunity for an alternative depending on how you look at it.
They're also good when the context is quasi provided by the individual doing the search. When searching for a stock symbol - say aapl - they nicely return a chart and trading data.
However, look at the results that are returned when you search Powerset for Iron Man. Better yet, look at the UI that's returned with the results. It allows you to toggle between the comic, the film, the song, etc. And it then pages in the relevant info for you. And remember, this is just based on data from Wikipedia.
Clicking through to the Iron Man (film) link again shows a nice UI experience with the right-hand navigator that recognizes you're looking at a film and provides a beneficial way to interact with the results.
By the way, how does Google identify which movie gets that UI for the results? It appears that older movies are treated similarly to standard searches.
Tagging, AB Meta, Microformats, and all other forms of meta information help make your content richer. And that richness will be usable by someone doing something to bring context to the web.
The question right now though is what's the direct incentive for content creators to do this? Always a difficult thing to answer and show that benefit > effort.